COURSE CURRICULUM
Lesson Description:
Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? How do you create content that aligns with your purpose or mission? These are all concepts that we’ll discuss in this lesson.
Lesson Description:
A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson covers how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.
Lesson Description:
A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. In this lesson, you’ll learn how to create realistic content goals and perform an audit that will help identify content needs to build a helpful, relevant journey for your audience. You’ll finish the lesson with an overview from CMO of Orbit Media, Andy Crestodina, on how to work with industry influencers to expand the reach of your content efforts.
Lesson Description:
One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.
Lesson Description:
Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you’ll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You’ll then finish with some effective blog writing tips.
Lesson Description:
In this lesson, you’ll learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog. You’ll learn all about building topical relevance, optimizing your blog content for Google’s featured snippet, and implementing a process called historical optimization to rank for target topics using blog posts you’ve already written and published.
Lesson Description:
A wise marketer looks for efficiencies when it comes to content output. Repurposing content is a strong content creation method of recycling content into different formats, giving yourself the ability to produce more content at a quicker pace. In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to repurpose and republish a successful piece of content after it’s been created.
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Lesson Description:
Content marketers are constantly battling for the attention of their audience. But with all the content being published online, search engines like Google are being forced to better organize and showcase the content it thinks would be helpful to the searcher. In this lesson, you’ll learn how to create and organize content in a way that solves for search engines as well as your website visitors.
Lesson Description:
Learning how to create a successful video marketing strategy can be complicated if you don’t have the right mindset. In this lesson, you’ll learn why it’s important to create engaging videos and how to use video throughout the inbound methodology. You’ll then gain some tips for getting started from video marketing experts at Wipster.
Lesson Description:
Building a guest blogging strategy that’s optimized for search engines takes a lot of work and dedication. In this lesson, you’ll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, and how to secure a guest blogging spot. You’ll then finish with how to write a guest blog author bio.
Accordion Content
Lesson Description:
Content promotion is an essential part of any content strategy. In this lesson, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy. Larry Kim, the founder of WordStream and CEO of MobileMonkey, pulls everything together with an example of effective content promotion.
Lesson Description:
You can determine your content strategy’s return on investment by setting goals and measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance. Plus, see measuring and analyzing content in action with an example from Larry Kim, founder of WordStream and CEO of MobileMonkey.